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Evidence Guide: FNSPRM603 - Grow the practice

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

FNSPRM603 - Grow the practice

What evidence can you provide to prove your understanding of each of the following citeria?

Develop marketing plan for practice

  1. Develop or review practice vision statement objectives
  2. Identify or refine target markets based on research and experience
  3. Obtain market research data and develop competitor analysis
  4. Develop or review practice market position based on research findings and analysis
Develop or review practice vision statement objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify or refine target markets based on research and experience

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain market research data and develop competitor analysis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop or review practice market position based on research findings and analysis

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop practice promotion plans

  1. Develop practice brand and benefits of practice, and identify practice products and services
  2. Select or develop appropriate promotion tools, as required
Develop practice brand and benefits of practice, and identify practice products and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select or develop appropriate promotion tools, as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop practice growth plans

  1. Develop plans to add new clients and increase yield per existing client
  2. Rank proposed plans according to agreed criteria and develop agreed action plan to implement top ranked plans
  3. Review practice work activities to ensure they support growth plans
Develop plans to add new clients and increase yield per existing client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Rank proposed plans according to agreed criteria and develop agreed action plan to implement top ranked plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review practice work activities to ensure they support growth plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor plan

  1. Develop implementation plan in consultation with all relevant stakeholders
  2. Agree on indicators of success of plan and monitor implementation against agreed indicators
  3. Adjust implementation as required to meet objectives
Develop implementation plan in consultation with all relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agree on indicators of success of plan and monitor implementation against agreed indicators

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust implementation as required to meet objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop marketing plan for practice

1.1 Develop or review practice vision statement objectives

1.2 Identify or refine target markets based on research and experience

1.3 Obtain market research data and develop competitor analysis

1.4 Develop or review practice market position based on research findings and analysis

2. Develop practice promotion plans

2.1 Develop practice brand and benefits of practice, and identify practice products and services

2.2 Select or develop appropriate promotion tools, as required

3. Develop practice growth plans

3.1 Develop plans to add new clients and increase yield per existing client

3.2 Rank proposed plans according to agreed criteria and develop agreed action plan to implement top ranked plans

3.3 Review practice work activities to ensure they support growth plans

4. Implement and monitor plan

4.1 Develop implementation plan in consultation with all relevant stakeholders

4.2 Agree on indicators of success of plan and monitor implementation against agreed indicators

4.3 Adjust implementation as required to meet objectives

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Develop marketing plan for practice

1.1 Develop or review practice vision statement objectives

1.2 Identify or refine target markets based on research and experience

1.3 Obtain market research data and develop competitor analysis

1.4 Develop or review practice market position based on research findings and analysis

2. Develop practice promotion plans

2.1 Develop practice brand and benefits of practice, and identify practice products and services

2.2 Select or develop appropriate promotion tools, as required

3. Develop practice growth plans

3.1 Develop plans to add new clients and increase yield per existing client

3.2 Rank proposed plans according to agreed criteria and develop agreed action plan to implement top ranked plans

3.3 Review practice work activities to ensure they support growth plans

4. Implement and monitor plan

4.1 Develop implementation plan in consultation with all relevant stakeholders

4.2 Agree on indicators of success of plan and monitor implementation against agreed indicators

4.3 Adjust implementation as required to meet objectives